Scent Air Machine involves a very unique and subliminal approach towards
advertising oneself. Like verbal and visual marketing, scent marketing uses the
same fundamental methods, yet the platform is different. Smell is the catalyst
in this case, and it involves a collection of intricate and carefully crafted
smells, that represents some entity and distinguishes it from others. The
application of this scent is in efforts of providing a pleasant experience to
consumers and clients alike and therefore, subliminally suggesting their
return. Furthermore, this distinguishing scent is designed to follow the
recipient well beyond their visit with some company. This provides for added
leverage.
Scent
machines are the way theses smells are developed. Careful consideration goes
into picking and deriving scents that represent a company. Think about the
smells you may encounter when walking into your favorite department store, or
the local supermarket. These smells are by no means an accident. Scent Air Machine is usually smells that
are pleasant and tolerable and can be picked up well beyond the confines of the
company's facility. The reminder is an extended effort to lure you, the
consumer, back to the facility.